Pengaruh Tagline dan Brand Ambassador terhadap Representasi Makna Iklan Sasa: Kajian Semiotik

Advertising is a form of promotion product, goods or service by company to the public. Closely related promotional events, especially target market food lovers, seasoning Sasa not only advertises its products but also creates magic through tagline it uses. The data in 1 minute 30 second ad video downloaded on Sasa's YouTube channel. This advertisement stars Choi Siwon, famous South Korean singer. Siwon described as chef who gives miracles and happiness everyone seasoning. analysis was carried out using descriptive qualitative method with semiotic approach Charles Sanders Peirce, namely looking at signs meanings that are present representation. study aims find meaning contained "Untuk Hidup Penuh Keajaiban". used verbal visual refers image. results research show given product spread throughout country concoction cooking variant. icon have an influence image product. From illustrated miracle life can be obtained Sasa. Likewise logos icons become worldwide, spreading all connoisseurs